Client: Allied Enterprises

Project: Logo design

Brief: Design a modern logo for the international cinema market that will appear on cinema screens before movie screenings. The logo should be simple yet impactful, ensuring it resonates with a global audience. Include a dynamic background that emphasizes the theme of sound, creating an immersive and engaging visual experience. The overall design should feel contemporary, professional, and memorable, leaving a lasting impression on viewers.

Overview: ​​​​​​​I created a logo that aligns with the brand’s guidelines, focusing on a simple and sleek design that embodies the concept of sound. By merging two letters to form a ‘soundwave’ effect, I visually conveyed the brand’s core purpose of sound. This approach ensures the logo is both modern and meaningful, effectively communicating the brand’s identity in a way that resonates with its audience.

I incorporated a dark, moody forest background to create a dramatic and immersive visual atmosphere. To emphasize the theme of sound, I added a striking lightning bolt, symbolizing both power and auditory impact. This combination not only reinforces the brand’s connection to sound but also delivers a bold and memorable visual experience.