Client: Krix Loudspeakers

Project: Logo design for website

Brief: Design a logo for a new website that visually embodies the concept of sound while aligning with the brand's modern and contemporary aesthetic.

Overview: I began by designing the icon to establish the foundational tone for the overall logo. I opted to incorporate sound bars as a visual representation of sound, as their simplicity not only reinforced the contemporary aesthetic but also ensured instant recognisability. To enhance the design, I experimented with varying font weights to create distinction between the words, maintain visual interest, and achieve a balanced composition for the logo.